One of my ad campaigns had generated 4-5x of return Nothing complicated, just simple steps. I tested a funnel, and in the first attempt itself, I had made 4 to 5x return on my ad spend. This is for a digital product. I made out a landing page for my product and then directed people to my landing page. Don't overcomplicate what targeting I should do. Gone are those days when you think multiple times about what detailed targeting to do. It's 2026, Facebook is smart enough to understand your audience and show it to the right target audience. Let Ad creatives and landing pages do the heavy lifting for you. P.S. The numbers are in INR, but the return was 4-5x.