Okay y’all… we’re officially doing this. 👀🔥 I’m launching a 12 Week Year Challenge right here inside the Build a Brand community, and I want ALL of us to finish 2026 stronger than we started it. Here’s the idea: What if we stopped waiting for January 1st? No “new year, new me.” No waiting for the perfect time. No making the same list of goals in January that we’ve been talking about since June. We have 12 weeks left in 2026, and we’re going to treat those 12 weeks like an ENTIRE YEAR. The goal isn’t to do 12 months of work in 12 weeks. The goal is to get focused. 🎯 Pick 1–3 goals that REALLY matter to you. 📝 Break those goals into weekly actions. 📊 Track whether you're actually doing what you said you would do. 🤝🏾 Use this community for accountability and support. 🏆 Finish the year able to point to REAL progress. Every week, I’ll drop a new focus, assignment and challenge for us to work through together. And every Friday, we’re checking in with our weekly scorecard. Some weeks you'll crush it. Some weeks life is going to LIFE. 😂 But the goal is not perfection. The goal is to stop abandoning the things we say we want. I’m doing this WITH you. I have goals I want to hit before this year ends too, and I’m going to be sharing my progress, my scorecards, my wins AND the weeks where I need to tighten up. Because imagine what could change if we gave ourselves 12 weeks of real consistency. Your brand. Your career. Your business. Your content. Your finances. Your habits. Your confidence. January 1st shouldn't be your starting line. I want us walking into 2027 saying: “I already started.” So… welcome to the YOUR 2027 STARTS NOW: 12 Week Year Challenge. 🥹🔥 👇🏾 FIRST CHECK-IN: Before we do ANY planning, tell me in the comments: If December 31st came and you could say, “I DID IT,” what would you want the “IT” to be? Don't overthink it. What is the ONE thing you would be incredibly proud of yourself for accomplishing? Drop it below. 👇🏾 Let’s get to work. 💛 https://www.amazon.com/12-Week-Year-Others-Months/dp/B08DFFS7K8/ref=sr_1_1?crid=2VE02OQI9U80R&dib=eyJ2IjoiMSJ9.TMr5Otbg7meFnQed811T6epcVnNTiAovOulggBSNiieXR8EReF0AS0hiIfhYW4BOjQYN-VMjBMEOwVfTY7-vB6qiB_a1T9YNTHngJ3Cqaog-G892f_VYeHVRkvd-2zpKIDzQciDBkK8kPx02MRK6NmqObEpcHoWFZXFqIctdqI5pk9L0Pvq_flYwJ30qyWipIO8mvxNvqe1_27D42bzX6w5LH3SFCVG_pm7Gmt_AjCM.Ez9Si-cnuu6Vedv5a3JljAb5lkoCKlP-5rTDaJLurjQ&dib_tag=se&keywords=12+week+year&qid=1791272825&sprefix=12+week+y%2Caps%2C164&sr=8-1

Hey everyone! I have a special surprise dropping tomorrow and you all will recieved priority access! Keep your eyes peeled! 👀

Hey all! I'm Lauren! I grew up in the burbs of Chicago, but realized somewhere in my early 20's that I'm a city girl. :) So I live in Chicago now. I'm currently a Marketing / Sales leader in the Financial Services industry, who's looking to make a pivot into my passion - Women's sports. It's been such a cool (and scary) journey thus far, but I've met some amazing people along the way. I'm looking forward to getting to know you all! 😊

Hey everyone! Happy Monday to you! I have updated the job board- as always, let us know in the comments if you applied for one so we can cheer you on! Would love to hear below, what is YOUR dream role?

I hope it’s okay that I share this here! I recently decided to start writing about something I genuinely enjoy: women’s basketball, the culture around it, and the stories worth talking about. My first article, Don’t Give Up on the Chicago Sky, came from my experience attending a recent Sky game and some thoughts I had afterward about what it means to continue supporting your team when winning isn’t easy. I wanted to share it with you all here! I’m excited to keep writing and see where this goes. https://ashleymorton2.substack.com/p/dont-give-up-on-the-chicago-sky?r=8y7cvt