Everyone’s obsessed with the "sexy new thing." I get it. We all love shiny. Got a great question on one of our recent ‘Client Getting’ support calls: “Why lead with SMS? Isn't Voice AI the big, sexy new thing?” Here’s the deal. If you’re going whale hunting, you use whale bait. You don't show up with a pack of hot dogs. Yet that's exactly what many are doing. Dangling a hot dog in the ocean, wondering why no whales are showing up. That’s what happens when you lead with Voice AI. Sure, it looks shiny. It sounds futuristic. And you’ll get a few nibbles... from the small fish. The one-man-band plumbers who missed a couple of calls. But leading with SMS? That’s the whale bait. The whales with sales teams and lead lists stacked to the ceiling. Their problem is lost revenue. Their problem is manpower. They're sitting on a goldmine of leads their reps can't chase. Here’s the difference: -Voice AI solves a missed call problem. -SMS solves a lost revenue problem. One’s a novelty. The other’s a necessity. To top it off… People are call-phobic these days. Think about it yourself. Are you answering a call from an unknown number at 8 o'clock at night? Hell no. But if you get a text? You’ll read it. You might even reply. Our SMS approach gives our prospects a second, tireless sales team that works alongside their first one. It’s a whole new revenue stream they can’t run themselves. Stop fishing with hot dogs. Here for ya, Dan

Hi! I have a client that would like me to create an Ai SMS agent to follow up, qualify and schedule interviews with job applicants (if qualified). Applicants are applying via the website (which I can add GhL forms to) and Indeed. Is this something that the team could help me set up / provide guidance on if I join the paid community? Has anyone done anything similar in the past? Would like to help them but hesitant to commit if I don't have any resources to turn to in case I get stuck.