Hey, Will! Great question! So, i like to use Clickup. The structure I use is the following: 1. Folder = Project 2. List = Different Processes inside one project. for example: Project = Brand, Lists = Media Buying, Creative, CRO, Content So for this, I use a List called Creative for demanding new creatives and Media Buying for creative Launching 3. Task (and each Task is a diff creative) 4. Status = Each status the stage this creative is in his life cycle. I use a) To Launch b) Launched c) Scaling > 1K spent d) Scaling > 5k spent e) Scaling > 10k spent f) Bad Creative -> This helps on the Data loop for creative improvements. Let your designing team knows instantly what are your Best Performing Creatives. Hope this help! But the tool is not the problem. If you have a good SOP you can easily replicate even on Google Sheets (I also used it sometimes for clients that prefer visualizing everything in Table view)

About which one to prioritize, It really depends on your budget. But i'll choose 3 formats and 3 diff msg angles for each one. After that, you start iterating on the best format and the best angle. Always trying to keep most of your budget on what you know is working. So, after you find at least 2 winning formats, i'd just keep using the same format and testing 1 diff. But do not overthink this. You need to have the Media Buyer Mindset: "As early you launch, as early you'll learn, as early you'll scale"

Awesome question, and also, AWESOME BRAND!! So, in theory, it would be competing against each other, and if you put them together it will exit the learning phase quicker. Buuuttt... In practice is not always like that. Thats because, when you launch an Adset with Broad targeting, for example, it "chooses" a small part (depending on your budget) to target. And no matter how you increase your budget, at a certain point, this audience will start to get saturated (hold this). So when you launch 2 ad sets - also in theory - you`d be targeting 2 different parts of the same audience. Thats why some scaling strategies consist in launching your best ad creatives in 1 campaign with 10 diff ad sets at once!! Unfortunately, thats not a simple topic. With the constant algo changes, thats a frequent discussion in the media buying space. Some will agree... Other disagree and say its better to launch just 1 ad set... The thing is, it doesn't have a right answer. I've tested both and saw good results in these 2 approaches. But what I'm doing to test creatives in my accounts is launch to combine Ads with the same angle in 1 Adset, inside one CBO testing campaign. All on Broad targeting. I can explain better if you want! Just reach me out, I have to get a plane now, but I'll get back as soon as possible!

Amazing content, Phill