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1 contribution to Paid Ad Secrets
ABO vs CBO for Home Service Ads - What's Actually Working?
Hey everyone, just getting started running Meta ads for roofing clients in Australia and want to make sure I'm setting up the right structure. Current situation: - $50/day AUD budget (learning/testing phase) - Targeting homeowners in a specific service area - Using Meta instant lead forms - Goal is booked roof inspection appointments I've been going down a rabbit hole on Reddit and most experienced home service advertisers are saying go 1 CBO, 1 broad ad set, all creatives together let Meta figure it out. But at $50/day I'm wondering if the algorithm even has enough budget to optimise properly, or if ABO makes more sense to force spend into specific ads while the account is fresh. For those of you running lead gen for trades/home services: - Are you on ABO or CBO? - What budget did you start CBO at before it actually worked? - Any roofing specific experience? Happy to share what I find as I test just want to get the structure right before I start spending.
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Arman Sharma
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5points to level up
@arman-sharma-5701
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Active 52m ago
Joined Jun 13, 2026
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