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If you know you need to create content for your business but always get stuck on what to post... Art and I break down how to stop treating content like a separate event and start turning everyday experiences into messages that serve your audience. I also demonstrate how an ordinary purchase can become a business lesson and explains what to look at when you’re posting consistently but not gaining traction. LOVE YOU DEPT. FAM

In this episode of The Dept. I sat back down with Graham Cochrane for a conversation on how to build a business that makes more money without taking over your entire life. Graham shares the philosophy behind his book The Effortless Business and explains why business does not have to be as hard, heavy, or high-maintenance as most entrepreneurs make it. Instead, the goal is to build a business around constraints, value, leverage, and the gifts that already come naturally to you. If you’ve been overcomplicating your business, undercharging for your value, or ignoring the thing that comes easy to you, this episode will help you rethink what it actually means to build a high-income, low-maintenance business.