I’m running Facebook lead form ads for a HVAC client. I’ve got ads live, CPM and CPC are decent, and 7 leads so far. The first lead was a serious homeowner (but bailed due to no financing), however the next 6 have just been junk (old people, forgot they signed up or just filled in out of curiosity). I'm trying to figure out what the bottleneck is and how to fix it, is it because I don’t have Pixel/CAPI set up yet so Meta is treating every form fill as a qualified lead even if its junk and then is optimising for more junk? If that's the case how would I fix this? Would I have to setup CAPI and send back Qualified Leads as an event? And Schedule events when estimates are booked? Not sure the best way how to do this since I'm doing Facebook lead forms, I've seen people doing it with using their own funnels through Gohighlevel as they can connect the pixel easily. Would really appreciate anyone who could help me with this and I'll be sure to return the value in anyway I can.

I currently review my cold calls by downloading them and reviewing with chatgpt plus but obviously chatgpt can’t pick up on tonality etc. Been refining my cold calling system and would love a couple extra sets of ears on it. Targeting HVAC and home improvement (mostly changeouts + high-ticket jobs), aiming for a high-conviction opener and smooth CTA flow. I’m not after sugar-coated “you’re doing great bro” feedback — I want real breakdowns with practical advice. Looking to connect with others and learn from each other. Drop a comment or DM and let’s get started.