About this brief Best Buy is casting a diverse group of relatable, authentic people for its holiday digital video and social media advertising campaign. The campaign will feature natural, understated performances across approximately 8-26 different spots, with talent potentially being called back for more specific spots as individual concepts are approved. Twelve roles are listed across men, women, teens, and children, including Male/Female 20s, Male/Female 30s, Male/Female 40s, Male/Female Seniors aged 50-65, Male/Female Teens aged 12-18, and Male/Female Children aged 4-11. Talent should bring warm, positive energy and feel natural on camera rather than overly polished or commercial. Compensation is $100 per hour for the session plus a $1,500 buyout, with an additional 15% agency fee. Usage includes all session materials, edits, versions, variations, and cut-downs, with perpetual, worldwide usage across all media excluding broadcast. The work will take place in Bloomington, Minnesota between September 22 and October 2, 2026. Suggested angle Submit authentic, camera-natural talent across the full age range - strong family and lifestyle creators, and anyone who reads as a genuine person rather than a trained actor, will fit best. Local Minnesota availability across the shoot window is essential. Gina O'Tool · Influencer Marketing Manager
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