Meet the anterior mid-cingulate cortex (aMCC) — your brain’s built-in grit muscle. Here’s the wild part: when you push past resistance (the “ugh, I don’t wanna” moments), you’re not just figuratively building mental strength… you’re literally making your brain stronger. The aMCC grows more active and more resilient the more you use it. - Skip the easy path → aMCC gets a rep. - Finish the workout when you’d rather quit → aMCC gets a rep. - Lean into the cold plunge instead of backing away → yep, another rep. Why care? - A weak aMCC makes storms feel overwhelming. - A strong aMCC makes storms feel like training opportunities. - One bends under pressure, the other thrives under it. So give yourself credit — every time you show up for that training session you just don't want to, you’re not only building muscle and endurance, you’re literally upgrading your brain hardware. Props to this community for stacking those brain gains day after day. You’re not just tough… you’re storm-proof.

IM WC Nice is this weekend! The men are battling it out for "Best in the World" Post your podium picks below!