1 Skill That Separates Winners from Losers in the Car Rental Business
Most people think the key to success in car rentals is getting bookings, setting the right prices, or offering luxury cars. While those things matter, they won’t save you if you don’t master the most important skill: 🚗 CAR BUYING. 🚗 Here’s why: 🔑 Your profit is made when you buy the car—not when you rent it. Overpay for the wrong car, and you’ll struggle to break even. Get the right deal, and every rental becomes pure profit. 🔑 Depreciation is your biggest enemy. Buy too high, and you’ll lose a lot when it’s time to sell. Buy smart, and you can flip for a profit when the time is right. (Ask me if you’re not sure when) 🔑 The rental business is prone to total losses. Accidents happen. But if you bought the car below market value, the insurance payout can leave you with a profit instead of a loss. The wrong purchase, however, can leave you taking L’s. 🔑 Some cars are money pits. A cheap car with expensive repairs will take your profits. A reliable, in-demand car will print money for you. How to Buy Cars Like a Pro… ✅ Buy below market value. Wholesale, auctions, and private deals will always beat dealer pricing. You can even buy retail cars, you just need to know how to search. Try searching cars oldest in inventory and see how much prices have dropped since initial listing. ✅ Know what rents well in YOUR market. Not every car makes money everywhere. Research demand, know your demographic. ✅ Check maintenance history. Avoid cars that will cost you in the long run. ✅ Plan for total losses. If an insurance payout wouldn’t make you money, don’t buy. The difference between a struggling host and a profitable host is simple: One knows how to buy cars right, and the other is just hoping for the best. 🚗 Drop a comment: Have you ever profited off a total loss? Or did you take a hit? Let’s talk strategy!