Some AI tools can hammer out recommendations faster than you can even think of them, but should you always trust what it says?

We ask artificial intelligence from ChatGPT, Google, Amazon, and Meta to write our resumes, plan our holidays, help us shop, and even diagnose diseases. But what if the intelligence behind it wasn’t artificial at all and there was a terrible human cost? 7NEWS Spotlight travelled to Nairobi, Kenya, to uncover the human face of AI – and the role an Australian company is playing in it. In this major exclusive investigation, reporter Michael Usher tracks down the people behind the algorithms – the so-called ‘ghost workers’ of AI. These are the invisible laborers labeling data, moderating content, and training the systems that now shape our everyday lives. Many are paid just cents per task. Some are exposed to disturbing material. Others are asked to submit hundreds of personal images of their children – all in the name of progress.

A spark of inspiration is all it takes. With Adobe Firefly, your ideas—whether vivid, abstract, or barely formed—can evolve into polished visuals, dynamic videos, or stunning text effects in seconds. This AI-powered creative suite is built for designers, educators, content creators, and curious minds who love to play with possibility. When AI becomes your co-designer, creativity stops being a process—and starts feeling like pure momentum. From Ideas to Instantly Realized Creations Adobe Firefly turns natural language prompts into high-quality creative assets. Want a stylized illustration of a neon-lit city at sunset? A dynamic video snippet for social media? Or a subtle, branded text effect that grabs attention? Firefly interprets your descriptions and produces multiple variations, so you can choose, refine, and perfect the one that best matches your vision. No more tedious trial-and-error—your ideas take center stage, and the AI often adds creative flourishes you might never have considered. Feature Highlights That Make Firefly Stand Out - Text-to-Image & Video Generation: Turn your descriptions into polished visuals or short video clips within moments. - Dynamic Text Effects: Transform words into visually striking designs, perfect for headlines, social posts, or presentations. - Firefly Boards: Organize and iterate on multiple ideas simultaneously, making creative exploration easy. - Style Flexibility: From photorealistic designs to abstract compositions or cinematic visuals, Firefly adapts to your aesthetic preferences. - Seamless Adobe Integration: AI-generated content drops directly into Photoshop, Illustrator, Premiere Pro, and Adobe Express for effortless workflow. - Iterative Experimentation: Refine prompts, remix outputs, and explore multiple variations until the results perfectly match your vision. A Playground for Creative Experimentation Firefly isn’t just a tool—it’s a space for discovery. Adjust lighting, textures, colors, and composition, and watch the AI deliver options you might never have imagined on your own. This makes experimentation exciting rather than frustrating. How could seeing your ideas take shape instantly change the way you approach projects? Could it inspire you to tackle creative challenges you might have avoided? What ideas might you explore if trial and error didn’t cost hours or require technical expertise?

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Now, there's an interesting thought. We ask AI plenty of questions, but how do we react when the tables are turned? And, why would AI suddenly start asking us questions? Should we be worried?