How to make AI work for your marketing right
We all see the hype, but when you’re a blogger or creator on a tight budget, you quickly realize that AI is only powerful if you use it the smart way. From my own trial and error, I’ve found a few practical lessons worth sharing 1. Start with human intelligence first AI works best when you already know your own positioning. Before letting AI write anything, use it as a brainstorming partner to clarify product strengths, market positioning, and brand philosophy. 👉 Example prompt: “Act as a marketing strategist. I run a blog about [your niche]. Help me identify 3 core brand values that can set me apart, and suggest how these values can be reflected in my content tone and topics.” 2. Outsource to AI what it does best - Time efficiency: drafts, designs, and campaign ideas come way faster. - Output quality: things like creatives, campaign planning, product ideation, survey design, or competitor analysis — AI’s logic and pattern recognition shine here. 3. Find your best “AI–human workflow” With practice, you’ll figure out what AI should handle vs. what needs your personal touch: - AI = generating multiple poster designs in minutes (something impossible to do daily solo). - You = checking trending posts in real time, engaging authentically with communities. ⚡ Guiding principle: maximize efficiency while keeping your human voice.