The Leads You’re Ignoring Might Be......
Most businesses work hard to bring leads in.Fewer keep track of them properly.Almost none stay in touch long enough to turn “not yet” into “yes.” And that’s where the real money hides. Here’s how I break my prospecting into 3 quiet but high-return stages: 1️⃣ Finding – Leads flow in from ads, forms, calls, DMs, even walk-ins. That part’s easy. 2️⃣ Qualifying – The step most people skip.I score them, tag their interest, and sort into “ready now” vs. “needs warming.” 3️⃣ Nurturing – My favorite.The “not ready” crowd gets thoughtful follow-ups — no spam — until they either raise a hand… or quietly drift away.Surprisingly, a big slice of sales comes from leads I’ve been warming for weeks or months. Here’s the crazy part…Most businesses are sitting on a goldmine of leads they already paid for — and haven’t touched in ages. 💬 Be honest… if you checked your CRM right now, what % of your leads are actually getting consistent follow-up?