This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

Did you miss anything from ‘Selling Online’ last week and wish you could get a quick recap? WISH GRANTED! >> Jump Back Into Your Obvio Link NOW! << If you had a ticket for last week’s event, jump into the ENCORE presentation for 3.5 hours or so and see Russell share his 2 key presentations: 1. Subconscious Success 2. Subconscious Selling Russell will give an intro before each replay, but you’ll see the FHL event where he teaches the same principles - FASTER… And if you’ve got questions about Prime Mover Fountainhead, jump in & ask the team! We’ve got a room dedicated for you specifically! Offer ends at midnight! Come join the Encore!!! --------- Missed the Selling Online event? Grab your ticket for the NEXT Selling Online Event here!!

I have been trying to crack Linked In for the longest time. I just wasn't getting anywhere. So I asked chat gpt to draft a linked in post for my course using RB and ET structure. I admit I had an unbeatable before and after image to stop the scroll but even so....... You know how you keep trying and trying for something and then when you least expect it the most amazing thing happens and you're like oh crap what do i do now? 😂 That hybrid post has gotten over 30 likes, 4 DM's, and access to a US Veterinarian who commented she loves the posts (WHA???) a vet who will be an awesome collab for a future course, plus access to security and explosive dog handlers, the dogs and handlers I want to work with. You just never know when a single diamond will drop into your lap. It shows when you take action amazing things do happen

Day 3 has OFFICIALLY kicked off! Sound off below when you're here and drop those "AHA"s!!! Let's kick it off Thursday RIGHT!!! --------- Missed it? Grab Your Ticket to join us LIVE right here!!

Hey guys! Such an honor to be here with you all and share this framework with you. I can’t overstate how impactful the Perfect Webinar has been on my business and especially what the 60 Second version has done for me. Here’s a free resource for all of you that will help you as you’re writing your scripts for your videos. Plus it includes some video shooting tips to make them look better. Can’t wait to see all your videos! Feel free to tag me (@ericthayne on any platform). I love to see them 👊👊 Let’s go PRIME MOVERS 🔥