Hi everyone, I’m relatively new to cold email, although not to lead generation generally — I’ve mainly used Google Ads, Facebook Ads and SEO in the past. I’m now starting cold outreach for a B2B lead-gen business and I’m trying to understand the best practice around sender identities when using multiple sending domains. Is it generally better to use a real person’s name where that person has a genuine LinkedIn profile and online presence? Or is it acceptable to use different sender aliases that don’t have any online presence? My concern with using a real identity is the footprint across multiple domains. For example, say I eventually have 30 sending domains with up to 3 inboxes per domain. If I used the same person repeatedly, I could end up with addresses like: [email protected] [email protected] [email protected] Then on another domain: [email protected] [email protected] [email protected] …and so on across many domains. Would having essentially the same sender identity repeated across lots of related domains create an undesirable footprint? The alternative would be creating different aliases for different inboxes/domains, which gives much more variation — but those people obviously wouldn't have LinkedIn profiles or any genuine online presence, so potentially there is less trust if a prospect looks them up. So I suppose my main questions are: 1. Do you generally use real identities or aliases for cold-email sending accounts? 2. Is it fine for one real person to appear across multiple sending domains? 3. If so, how much variation, if any, do you use in the actual email addresses? 4. At larger scale — say 20–30 domains and 50–90 inboxes — how do people normally structure sender identities without either creating a huge obvious footprint or inventing dozens of fake people?

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Hi all. I had some disappointing results recently with selling lead gen services. It's hard work to get new clients and the appointments for them, and then the clients let you down with zero-to-low conversions due to a whole bunch of reasons on their end, and don't reorder. Is there something else besides lead gen services? Selling your own solution? Any ideas would be great. Thanks.