A worked example from my own practice Before any of you post, I want to do the practice myself. So you can see what I am asking of you, and so you have something to follow rather than a blank page to fill. This is my own answer to the brief above. It is a drive home I keep coming back to. The road was the A66 heading east across Cumbria. It would have been ten or twelve years ago now. The time was around five in the afternoon on a Friday in November. The light was beginning to go. I had been on site all week. The job was a planned shutdown on a heavy industrial plant in the north of England. The week had gone well by every measurable standard. The audits had been clean. The work had been completed ahead of schedule. There had been no incidents. The team had been pleased. And on the drive home, alone in the car, the voice arrived. It said something like this, and I am paraphrasing because the exact words have softened in my memory, but the substance of it is unmistakable. It said, the workforce performed safety for you this week. They did not own it. The moment you left the site this afternoon, the version of the culture you have been working on for six months walked out with you. And you do not have a single piece of evidence to the contrary. That was the voice. Not a flash of insight. Not a dramatic moment. A quiet, calm, devastating piece of self-knowledge that arrived because, for an hour and a half, I was alone with my thoughts and my professional defences had been left at the site gate. I did not do anything with it. I pushed it down. I told myself the voice was Friday tiredness. I had a glass of wine that evening and the voice was gone by the next morning. On Monday I went back onto site and ran the same kind of week I had been running for the previous six months. Three more shutdowns came and went, on different sites, with the same dynamic. The dashboard stayed green. The Friday voice came back periodically, and I pushed it down periodically. Here is what I would do now.