Based on everyone's feedback, P&L seems to be the biggest point of confusion. Through 6+ years of D2C experience, I've seen countless founders and finance people butcher the financial statement. Time to stop that 🛑 In this video, I show how to structure P&L for D2C brands and explain the main terms that are thrown around. Enjoy the watch! 👊 P.S. link to the sheet is on the right handside