Hey Guys, Where do you stand on the great GIF debate? I used to think GIFs were for kids, influencers, or anyone trying too hard to sound fun. Then I joined Skool during Hormozi’s launch last year… and I finally got it. Gifs aren’t decoration — they’re punctuation for emotion. They break the wall between “message” and “meaning.” I even caught myself searching for new gifs just to see what came up when I typed random words like “focus” or “chaos.”(Trust me, you’ll go down that rabbit hole too.) My partner at $100M Builders Club still thinks too many look “try-hard.” He might be right. But in a world of AI, automation, and templates… connection beats perfection every time. So I’m curious How do you express emotion in text without losing authority? Do you love gifs, avoid them, or use them like seasoning — just enough to taste? —Jerry J. O’Brien AI-First Sales & Marketing | 100M Builders Club

Hey Guys, If you’re looking to dominate your market, here’s the secret: AI. Not more hours, not more staff—just the right tools. In this video he talks about 5 apps- ChatGPT for instant copy and idea generation. Midjourney for pro-level visuals. Runway for flawless video edits. Sono for polished audio. Gama for killer presentations. Each tool works like a productivity machine, doing the heavy lifting for you. Curious how they can fit into your business? Do you have any others that we should add to the list? Jerry PS: It’s not about working harder. It’s about working smarter. Ready?