I'm not saying DON'T, trends can help you develop great marketing. They are important long term. But you don't NEED to keep up as if you'll be "left behind" like all the gurus want you to feel. Why would they want you to feel that? for your own good? or for theirs? So you know, this is all going to get EASIER and EASIER, everyday. Tomorrow will be easier than today, infinitely! Besides, most businesses right now aren't using ANY automation. In fact, a lot of the current technology is far behind what a lot of companies need. And most business will not want to implement new things all the time, it's overwhelming to them just as much as it might be overwhelming to you. Call it boring, but it's the truth. Relax, have fun, and find ways to talk to people. Ask them what they struggle with. Help them with those struggles with plain old BORING automation. Wishing you all the best on this Sunday! Enjoy!