Hey @Alex MacGregor got a quick question. I've been thinking about a shift from traditional PR to a more direct PR strategy. 2 key pain points: 1st. The pitching process is a real grind - it's time-consuming, uncertain, and honestly, the cost of media contacts is getting ridiculous. 2nd. and maybe more importantly, the content we typically pitch. It's all about trending topics that grab media attention, but rarely showcase our clients' brand stories, services, and products. Which is a key to building a brand narrative. Curious to get your take on that and whether you see a market demand for this model. Your advice means a lot. 🙌