I was reading Profit First today, and one part really made me stop and think. The author talks about how, as entrepreneurs, we often think: grow, grow, grow… and then the profit will come. More clients, more sales, a bigger business, and then we’ll make money. So I got curious and wanted to ask everyone here: When you think about becoming a successful dispatcher, what comes to your mind first? A) Building a big dispatching business, more carriers, more trucks, maybe eventually hiring a team, believing that the bigger the business gets, the more money you’ll make. B) Making the business profitable first, even if you start with only one or two carriers, learning how to control expenses, price your service correctly and actually keep a profit before focusing on getting bigger. C) A little bit of both, growing the business and building profitability at the same time. I’m really curious to hear everyone’s perspective. What comes first for you: growth or profit? And why? 👀