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Owned by Amy

Death care marketing isn't advertising - it's advocacy. Tools, guidance & support for funeral celebrants, death doulas & death care practitioners.

For the death-curious and the death-devoted: upskilling death literacy + diving deep into deathcare. Inspiration. Camaraderie. Creativity. Resources.

Memberships

The Content Club

5.7k members • Free

Till Death Do Us Part

7 members • Free

Kettle And Candle

62 members • Free

Skoolers

194.6k members • Free

1 contribution to The Visible Death Worker
Hooray! You Made It!
Soooo glad you're here, welcome friend! I'm Amy - interfaith minister, funeral director, and recovering marketing consultant. I made this community because too many good death care practitioners are invisible to the families who need them. And I've spent long enough on both sides of that problem to know exactly why - and what to do about it. For the past decade I've sat with dying people, held families in their rawest hours, and designed ceremonies that actually look & feel like the person who died. Before that - and running alongside it - I spent fifteen years working as a communications and marketing consultant across the arts, education, charities and corporate organisations. Building brands, running campaigns, creating content, helping people find a clear voice in the world. Which means I understand, from the inside, why visibility feels so uncomfortable in this field. The sense that promoting yourself is somehow at odds with the sacredness of the work. The hesitation before posting. The undercharging. The relying on word of mouth and hoping it's enough. I also know that when good practitioners stay invisible, families default - to the loudest option, the most conventional model, the one that moves quickly and perpetuates the dominant model in death care so many of us are trying to disrupt. That's what this community is for. Figuring out how to be findable, in a way that actually fits this work. So - tell me who you are, where you're based, and what kind of death care work you do. I'd love to know who's in the room... I'm just so glad we've all found each other. x
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Amy Firth
1
2points to level up
@amy-firth-4389
Interfaith Minister. Celebrant. Funeral Director. Ceremony Designer. Deathwalker. Creative Grief Workshops + Death Café Host. Spiritual Counsellor.

Active 12h ago
Joined Mar 12, 2026
ENFP
Blue Mountains, Australia