Thanks to @Evelyn Weiss video on this topic, I finally finished setting up my retargeting ad. I had one little moment where I wasn't sure why it wasn't showing me any views of that website, then I realized it was because I didn't add Skool.com to the Allowed list. I only have my pixel set up for about 10 other sites already and they are working fine, so I should have known this ... but the Good news was, I got my ad this morning in my stories. And then again in my feed .. so it's definitely working. Now, I just need to get massive traffic to my about page so people will get the ad! I'll be watching videos on that hopefully today. Evelyn is such a gift to this whole community and I'm very thankful for all that she shares. 🙏