And it happened less than 48 hours after our coaching session! On Monday, I met with an educator who was working to get her services in front of schools. We talked about her outreach, what she was saying, how she was positioning her services, and what needed to change. She went back, made the adjustments, and started sending a fresh batch of emails at 8:00 AM this morning. At 8:14 AM, a school responded wanting to schedule a meeting! Y'all, she hadn't even finished working through the entire packet I gave her! 😂 Now, here's why I'm sharing this. Faith without works is dead. But WORK without STRATEGY can leave you just as stuck! You can send 100 emails, post on social media every day, create beautiful flyers, build a website, and spend hours researching school districts. And STILL not get a single conversation with a decision-maker. Not because your services aren't valuable. Not because schools don't need what you offer. But because you may be doing a whole lot of work that isn't moving you any closer to the outcome you want. Being busy and building a business are NOT the same thing! Most educators were never taught how to generate leads, position their expertise, communicate with buyers, or move a conversation toward a signed contract. So what do we do? We guess. We hope. We send emails and cross our fingers. We tell ourselves we'll try again next week. And sometimes we keep repeating the same activities, wondering why nothing is changing. That's where STRATEGY comes in. In our session, we didn't reinvent her business. We worked on how she was approaching the people who could actually buy her services. And less than 48 hours later, she has a potential buyer who wants to talk! Now, does that mean she has a contract? Not yet! Getting the meeting is one skill. Turning that meeting into a paying client is another. And that's exactly why we're preparing for her next conversation. Here's what I want you to think about: What if the problem isn't that you need to work harder? What if you need someone to help you see what you're missing?