10 Places to Find my Clients (breast cancer survivors) Providers 1. Dr. Luong 2. Dr. Schaefer 3. Dr. Ruebeck 4. Dr. Wildenberg Businesses 5. Underneath it All 6. Tactile Medical 7. Heides Mastectomy Store Community 8. Firefly Sisterhood 9. The Pink Social 10. Susan G Komen

Top 3 sources of gaining customers are 1. Referrals, 2. Strangers, & 3. Content Popular places of where my clients are hanging out are: Facebook group Minnesota Breast Cancer Support, Firefly Sisterhood (Minnesota based non profit Breast Cancer support group), & Breast Cancer fundraising events.

Reddit: 14K in breast cancer group Google Ads: Cost money, omitted for now Answer the public: Super interesting! 201K results SEMRUSH: Was asking for $, omitted Amazon: Most reviews centered around cancer and nutrition - books aren't strong selling YouTube: Cancer Rehab PT 80K views in 2 years was the highest. Comments saying happy about having a video, yet questioning when they can begin to perform. New Chiropractor showing up as well. Not many views, but videos are only a few weeks old.

@Derly Munoz I agree - I think Kelly Reed is the big name in the cancer rehab population.

Top 5 in my lymphatic niche on Instagram: -Cancer Rehab PT > specializes in oncology PT, 100K views on her YouTube video, her grid is very aesthetically pleasing, engaging through stories on Instagram -OncoPT > specializes in oncology PT, has education courses targeted at fellow health care providers, weekly podcast > FUN FACT: Had Aaron LeBauer on her podcast recently -OncoPelvicPT > duel pelvic health & oncology, like that she discusses a lot of male cancers in addition to female, recently getting into YouTube, has newsletter & blog as well -After the Cut > post plastic surgery, has book & upcoming CEU course with top dog lymphedema education system, doesn't engage with patients online really -Kathleen Lisson > post plastic surgery massage therapist, has book, engages online via TikTok then reposts to Instagram, great presence when answering common questions

Demographic: Jodi, Female, mid forties Psychographic: Wants to help others who are experiencing similar situations as her, wants to bond with others going through similar experiences Online behavior: Looking for latest health trends Offline behavior: Enjoys socializing with girlfriends