Most of us are in āslow seasonā right now (or just coming out) Machines have been parked. Phoneās quiet. A lot of guys use that as an excuse to do nothing for those of you who want to do something about it, check this out! there are only 4 Ways To Advertise Literally. Every lead you will ever get comes from one of these four buckets. there are 2 types of people: ⢠People who already know you (warm) ⢠Total strangers (cold) Two ways to talk to them: ⢠1:1 (private) ⢠1:many (public) That gives you the ācore fourā: Let's start with the 2 ways to reach your WARM audience 1:1 (Private) aka WARM OUTREACH: Text / call every past customer, GC, realtor, excavator, and buddy whoās sent you work in the past: Script is simple: āHey __, itās __. Iāve got a couple March/April openings for mulching / clearing. Any projects you want me to look at or quote ahead of time?ā Goal: 20ā50 real conversations this week, not 2 halfāhearted texts.\\ 1 to Many (Warm) aka POSTING CONTENT: Youāve already got followers, friends, and people creeping on your profile. Show them youāre alive. ⢠Post before/after pics of your best jobs ⢠Write 3ā5 āwhat to expect with forestry mulchingā posts ⢠Do a simple selfie video walking a job and explaining what youād change Hit Facebook profile, Google Business page, local groups, email list. Goal? 1 useful post each day (don't overthink it - you don't need an editor) Now, let's cover the COLD audience 1:1 (COLD) ā aka COLD OUTREACH Builders, developers, realtors, property managers, HOA boards. Most of them donāt have ātheir mulching guyā yet. Make a hit list of 50ā100 and reach out: āGot a mulcher & crew. We handle ___ area. If you ever need overgrown lots / fence lines cleaned up, happy to be your first quote.āYour slow season is when they actually have time to talk vendors. hit the builders and GCs for land clearing jobs hit the real estate agents for the forestry mulching and property improvement jobs 1 to many (COLD) ā PAID ADS