1. Avoid running out of cash. 2. Never run out of cash. 3. Watch your cash carefully. 4. Nothing else matters … only cash. 5. Never be optimistic about cash. 6. Don’t let your optimism trick you into thinking you'll win that sale any day now. You won’t. You'll run out of cash. 7. 1,000 posts or shares on social media is not cash. 8. "Got the big meeting" is not cash. 9, “Signed a contract” is not cash. 10. “Check is in the mail” is not cash. 11. Only cash is cash. 12. Manage your cash. 13. Don’t run out of cash.