P.S. If you´ve missed this, see what other creators have to say about the masterclass and get the recording HERE: https://www.skool.com/ugc-world/to-everyone-who-just-attended-the-masterclass?p=9060399f Hey everyone, I need to jump on a live class with you all TONIGHT because of what we are seeing happen in real-time with our industry. If you're still doing UGC the way you were taught 6 months ago, you're about to get left behind. And I'm not talking about some slow industry shift that happens over years. I'm talking about something that's happening RIGHT NOW while brands are making decisions about their 2025 budgets. Alexander spends his days on calls with CEOs and CMOs at 6 and 7-figure companies running our agency. These are the people writing the checks that pay creators. And what they've been telling him behind closed doors over the last few months has completely flipped our understanding of where this industry is headed. Most creators are fighting harder and harder for smaller and smaller pieces of a pie that's actually shrinking. Meanwhile, there's a completely different game being played that most people don't even know exists yet. A bit of an old metaphor, but do you know what happened during the gold rush? The people who got rich weren't digging for gold all day... they were selling shovels. And right now, in what I'm calling the AI gold rush, there's a way to position yourself as the person selling shovels instead of the person digging in the dirt with everyone else. Here's what's actually happening with the companies that have real money to spend. With the advent of AI, more and more companies are launching every day, and they all face the same reality: they live and die by distribution. If you can't get distribution, you die. Companies with BILLION dollar valuations are literally throwing money at creators who understand this new game. 1 Perplexity AI (Perplexity) (valued at $18 BILLION and main competitor to ChatGPT) offered our student Ruby $1,500 per month base salary PLUS performance bonuses.