I think most marketers believe getting leads is just a matter of wordsmithing and copywriting. They torture words to get prospects to raise their hands. If they don't get the answer/results they want... Shock, whip or slice the words again. If that doesn't work... They blame the hostage. And go look for a more "motivated" hostage. Torture is no fun. 😪 Most humans don't like it. They equate marketing with torture. marketing = torture Which means... getting leads = torture Which means? Most humans will only get enough leads to barely survive... Because pain! Because I am human, I avoid pain and torturing peeps, too. But... I am also a stubborn SOB. (Ask my wife.) 🙂 I didn't want to barely survive. I also want to have FUN! Fun is one of my #1 priorities in life and business. I don't want to spend my days torturing words. I also want all the leads I can handle. So, gawt dammit! I'm gonna get what I want! I had my first epiphany when I was selling advertising. Have you ever sold advertising? It's hard AF to torture those words to get leads. It's not quite as hard as selling insurance (which I've done too), but it's not fun. Here's what happened...the short story... I created a new advertising medium in my town. For restaurant owners, it did what no radio, TV, or newspaper ad could do... It only sent ads to offices packed with their ideal customer. Office workers who would order CARRY OUT orders for 1 to 50 people AT A TIME. This was big $$$ and little hassle for restaurant owners. It didn't take word torture. I'd show them the list of all the offices it went to. They'd say, "How much?" Then I'd take their money. 🤑 And the first day the ad went out, their carry-out line would ring like crazy. Because it worked so well... Lead getting was fun and easy... Everything worked. I could just call up a restaurant and ask, "Can I send your lunch special to most of the offices in town?" The answer was always, "Sure!" Then I'd set up a time to meet so I could get their lunch specials and I'd almost always walk away with a check.