I've been deep in studying what makes some communities thrive while others die a slow, painful death. And I discovered something controversial: The most successful groups aren't the ones with the strictest rules. ..... They're the ones where people feel safe being weird. Let me explain... Everyone talks about "staying focused" and "keeping things on topic" in online communities. But here's what I've noticed: The groups where everyone puts on their "professional mask" and only shares the "right" stuff? ....they become boring. Sterile. Transactional. ...People show up less. Engagement drops. The magic dies. But the groups where people feel free to share their quirks? Their random thoughts? Their authentic selves? Those groups become magnetic. Because here's the truth most people miss: We're not just looking for information or advice. We're looking to BELONG. To be seen. To be accepted. To drop the performance. When someone shares a "weird" hobby, admits they're struggling, or cracks a joke that has nothing to do with "the topic" ...That's when real connection happens. So here's my controversial take: Maybe we've been building communities wrong. Maybe the goal isn't to eliminate the "off-topic" stuff. Maybe the goal is to CREATE SPACE for people to be fully human first. And then the valuable business stuff follows naturally. When people feel like they truly belong, they contribute more. They engage deeper. They stay longer. Question for you: In the groups you're part of (or the ones you run) ...Do you encourage people to show their full personality? Their quirks? Their "off-brand" moments? ....Or are you trying to keep everything "professional and focused"? ...I'm genuinely curious what others think about this. Drop a comment below - especially if you think I'm completely wrong about this.

Hello amazing members 💛 We’re getting the most insane results in the Traffic Challenge right now (it’s literally four lessons’ worth of single-post testimonials plus hundreds of comments under the wins post) — so I decided to celebrate with a special limited-time bonus. 🎉 👉 Join my Ultimate Skool Traffic Challenge with a 7-day FREE trial now and get instant access to the Skool Brand Kits. What’s that? 90+ templates for all Skool categories 😍 You’ll get: ✅ Brand palettes, fonts and images ✅ About page cover templates ✅ Classroom cover templates ✅ Event cover templates ✅ Social proof template Ready to pretty up your Skool so you’re excited to share it with the world and ready for traffic? Then click the link and join Grow With Evelyn using the 7-day FREE trial now: https://www.skool.com/evelyn/about See you inside ♥️

...PS (yes, I know the "PS" came a Tad Early in this post)... but I am currently READING the "80/20 Sales And Marketing" book by Perry Marshall, right NOW! Hey everyone! Quick question for you... How many of you know about the 80/20 principle? And more importantly, are you actually using it in your business? Let me tell you something: the 80/20 principle is almost as powerful as compound interest. Almost. And if you're NOT using it in your online business, you're leaving serious money on the table. What Does 80/20 Actually Mean? Here it is in simple terms: 80% of your results come from just 20% of your efforts. ....in your business!!! ....this means 20% of your customers generate 80% of your sales! .....that's where the gold is buried! A Simple Example: Let's say you have 100 customers: - 20 customers (the top 20%) might be spending $500/month each = $10,000 - 80 customers (the remaining 80%) might be spending $25/month each = $2,000 See the difference? Those 20 customers are giving you 5X more revenue than the other 80 combined! The Secret Sauce: Going Deeper (80/20 Squared) Here's where it gets really powerful. Once you identify that golden 20%, do it again. ......take your top 20% and treat THAT as your new 100%. Then find the top 20% within that group. Real-world example: - You identify 20 top customers (20% of 100) - Now analyze those 20 and find the top 4 customers (20% of 20) - These 4 customers are your super fans - they might represent 64% of your total revenue! The Big Mistake Most Entrepreneurs Make: Focusing on the 80% to only get 20% of the results. ....that's like spending all day watering weeds instead of your prize-winning roses. It's exhausting and unprofitable. ...instead, flip it: Focus on the 20% that gives you 80% - then double down on serving them even better. Conclusion: Your Turn to Share! The 80/20 principle can transform your online business overnight. But knowledge without action is just entertainment.

Hello Beautiful Souls! *** 𝐏𝐋𝐄𝐀𝐒𝐄 𝐑𝐄𝐀𝐃 𝐓𝐇𝐈𝐒 𝐄𝐍𝐓𝐈𝐑𝐄 𝐏𝐎𝐒𝐓 !!! **** One of the most important skills you can learn (in business and in life) is how to quiet the mental overwhelm & get clear on where you’re stuck and what you’re reaching for. This might sound simple, but it’s actually something we learn and practice over time. When you learn to bring clarity to your challenges, you create space for real movement and make it so much easier for others (including Me!) to give you helpful feedback that truly moves the needle. As @Evelyn Weiss had promised before that I will be helping you all in this community. To support you in building this skill, we’ll be practicing together in our Q&A thread. 𝐂𝐨𝐩𝐲 & 𝐏𝐚𝐬𝐭𝐞 𝐭𝐡𝐢𝐬 👇 𝐟𝐨𝐫𝐦𝐚𝐭 𝐭𝐨 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐛𝐞𝐥𝐨𝐰! 1. 𝐌𝐲 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 ___. (2 sentences to set the scene — where are you right now?) 𝟐. 𝐌𝐲 𝐝𝐞𝐬𝐢𝐫𝐞𝐝 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 ___. (2 sentences to describe where you want to go, or what outcome you’d love to create.) 𝟑. 𝐌𝐲 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐢𝐬 ___. (2 sentences explaining what’s feeling hard, confusing, or stuck.) 𝟒.𝐌𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐢𝐬 ___? (A clear, focused ask in 1–2 sentences — what support do you need?) ★ 𝐍𝐎𝐓𝐄: "𝐏𝐋𝐄𝐀𝐒𝐄 𝐒𝐓𝐈𝐂𝐊 𝐓𝐎 𝐓𝐇𝐈𝐒 𝐅𝐎𝐑𝐌𝐀𝐓 𝐓𝐎 𝐇𝐄𝐋𝐏 𝐌𝐄 𝐓𝐎 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔" ★ Thank you 🙏 Peace & Blessings 😇 𝙍𝙖𝙛𝙞 𝙎𝙝𝙖𝙞𝙠 𝐏𝐒 : 𝐏𝐋𝐄𝐀𝐒𝐄 𝐃𝐎 𝐍𝐎𝐓 𝐅𝐎𝐑𝐆𝐄𝐓 𝐓𝐎 "𝐓𝐀𝐆 𝐌𝐄 " ...🤗