Launch Mapping, Long Runways, P.S. Strategy & No Comments
Hey Offer Launchers! 🚀 Today is day two of the official launch of my new cohort. I've purposely given this offer a long launch window, aka long runway, because I need to make sure I have enough time for booking sales calls. This also allows me to go easy on posting for the first week or so of the launch. After posting the anchor post, I'll try to keep it pinned as often as I can to remind members the offer still exists. Since I have a long runway, I'll be using the P.S. strategy from time to time to keep the offer in front of members without making it super obvious. Long runways also mean less urgency, but since I need people to book a call instead of purchase, it's definitely the right strategy. Giving people time and room to think is important when you're selling a high-ticket offer. For this high-ticket offer, the urgency is in the cohort start date and the limited space available. Another thing I'd like to share is the normal silence that happens during a launch. I think people don't want to comment because of two reasons: 1. Many people have been burned by salesy and pushy tactics. Some people might think if they comment, they will get a DM or message trying to sell to them. This is not the way I teach. DM conversations are not where I sell unless I'm approached about it first. On rare occasions, I will sell if the conversation naturally leads that way. The reason is because trust can be broken really quickly, and people will think you only care about the sale. I'll touch more on this topic in a future post. 2. You either didn't ask a question (which I didn't in my anchor post), or people are thinking and need time to process. Usually, this results in no comments on some of your posts and lots of comments on others. Be aware that silence doesn't mean people are not interested. They may just be processing and getting ready to DM you, book that call, or buy your offer.