Hey @Kimberlee Archibald Honestly, Facebook ads have been the best so far for getting pool cleaning, repair, and even new pool build clients. The reason is simple — you can target homeowners in your area and bring them straight into your own funnel: Ad → Simple landing page (Get a Free Quote) → Instant form → Text or call follow-up The leads come directly to you, not 10 other contractors. You control the message, the offer, and the follow-up — so you actually build your own brand instead of competing for the same lead everyone else is calling. And here’s the big one…Show your face in the ad video. Seriously. When people see you talking about what you do, it builds instant trust — especially in your hometown. That’s how you start becoming the go-to pool guy in your city. Platforms like Angie’s, Yelp, or HomeAdvisor are the complete opposite. They sell the same lead to multiple companies, so by the time you call, that homeowner’s already getting 5 quotes. It turns into a race to the bottom. With Facebook, it’s all about personal branding + local targeting = steady leads and real relationships with your customers. Dm Me if you have any questions!