Hi family. For two and a half years, we have been building what is now Coachesdontplay. It hasn’t been an easy journey, as many of you know. It started three years ago when we had an armed robbery in our home, and us having to leave our home country, Sweden, for Spain. We decided then and there, or Jesper did, that this would be the best thing that ever happened to us. For six months we spent every waking hour brainstorming, using all of our combined resources and experiences to build our future. The last two and a half have been spent developing that, and finding our first coaches cafe. We have looked at many options, and tried a few, but none fit the many criteria's our first pace had to fill. Finally, we can say that we have found it. Maybe you have seen the small updates on social media. Maybe you have heard the rumours. But until yesterday, paper work hadn't happened. They now have, and I can proudly say that our first place will be on calle bergantin 4 (was previous Polka Bistro & Bar). This place is a hidden gem, and we plan to polish it. We will work as hard as we can to soft launch 30th of May (for the community), and open the bar (with tapas) fully for everyone by the middle of June. The kitchen will take one or two more months. I will give you small updates every week, so you can stay updated with us. What you probably haven't seen, is the 180+ sqm space behind Polka. This is where we plan to build a gym. The plan is to build the gym within two years, but we aim to do so faster. We will of course continue our outdoor classes, even if we have a gym. But for the times when your schedule doesn't fit the classes, or when it is terrible weather you will have that option. No excuses. Our full business plan reaches seven years, and we are currently in Q2 of year 2. These updates will come weekly here on SKOOL, until our platform, currently under construction, is finished. If you want to help speed up the renovation by donating, here is the link to Gofundme, we appreciate all support🙏🏼

I would love to know when all of you have your birthdays. Comment down below and let me know! 👇 / Me encantaría saber cuándo cumplen años todos ustedes. Comenten abajo y avísenme! 👇

Are you ready????

For a week now, we’ve been starting earlier - what do you guys think so far? 👀

Look, I know not everyone here loves working out. Some of you are tired, some stressed, some just not feeling it—and that’s okay. But we’re not here to be perfect. We’re here to show up. Out here, it’s different. No pressure, no judgment—just us, putting in effort, one rep at a time. You don’t have to lift the most weight. You don’t have to be the strongest. You just have to try. Because every time you pick something up and push yourself a little, you’re proving something: that you’re stronger than yesterday. And it’s not just about muscles. It’s about discipline. It’s about clearing your head. It’s about having a space where we support each other instead of competing against each other. If you’re having a bad day—this is where you take it out. If you’re feeling stuck—this is where you move forward. If you’re doubting yourself—this is where you prove yourself wrong. We’re a group. Nobody gets left behind here. So today, don’t think about the whole workout. Don’t think about next week. Just focus on the next rep. One rep. One step. One small win. That’s how we build strength—together.