Posted this elsewhere--what do y'all think? What am I missing (or what am I wrong about )? 1. the future of content is generated by and for LLMs with increasingly stale (or hallucinated, YOLO) info. 2. the valuable info and the value of the interconnected web will be realized in private communities and curated mediums like (human written) newsletters. 3. short, one-or-two-word mostly .com domains have historically been valuable, and AI's inherits this bias when they answer/recommend. 4. high value .coms will be a positive signal like human-written content and fresh, original data--basically the same with ultra premium .org and .ai domain names. 5. if my Claude can produce the same insight and quality as what you wrote in your content, your content is valueless. You gotta at least put some shine on that shit. 6. people fucking hate how LLMs write to them, you think people want to read your comment/linkedin post/newsletter/short form video script that sounds like that too? 7. winning creators will be verifiably real humans, with a recognizable style, and have authentic things to say. 8. avatars and AI characters will have their niche place but people will, for a long time to come IMO, not trust them, and gravitate towards actual humans. 9. when content is cheap to make and effortless to publish, distribution is actually king, not content. 10. I've said it before: the big move is to acquire REAL assets built by REAL people (before this becomes the OBVIOUS move and sellers realize the value) and then use those assets to drive the narrative about your brand.

If you're looking to obsess about ranking better in Google, LLMs, or the Local pack you're in the right place. We're pretty chill here, and there's only a few rules: 1. engage often: you get out what you put in 2. engage authentically: no posting AI slop, or spamming open ended questions (what do you guys think about X) 3. don't spam the community with your offer/service/product 4. stay on topic 5. don't be an asshole That's it! Unofficial rule #6: post a quick reply to this and intro yourself - who you are - where you're based - what you're up to

I just published a post on Substack comparing an AI SEO focused piece of content produced by GoDaddy (an X vs Y post) and the subsequent response of the "Y" entity discussed in the post. It's a look at what the big guys are doing to try and influence/rank in the LLMs, what a good piece of response content build around this look likes, and what ACTUALLY WORKS You can read the full post here: https://read.seanmarkey.com/p/welcome-to-the-geo-wars I'm trying a new thing where I create a thread from my new posts/newsletters here to discuss, since Substack is not the greatest discussion medium and Skool was built for that. So I'd love it if you gave the post a read and then came back here to discuss anything from it. I've been pretty deep down the "write content to get mentions from AI" rabbit hole, so I'm ready to get real nerdy with it... 🤓