Hey lovely Evergreeners, Merry Christmas to you and yours. As the year winds down and inboxes finally quieten, I wanted to pause and say thank you. This community has been a proper bright spot. Thoughtful questions, smart experiments, generous sharing and a refreshing lack of nonsense. Exactly how it should be. “Great things are done by a series of small things brought together.” — Vincent van Gogh If there’s one thing worth carrying into the break, it’s this: progress doesn’t need noise. A few calm decisions, a couple of well-built assets and systems that quietly do their job will always beat frantic activity. Over the next few days, give yourself permission to slow the pace a little. Let ideas settle. Let curiosity wander. Let next year’s plans arrive without being forced. A few gentle reminders for the festive fog: - Protect your thinking time - Notice what actually worked this year - Keep notes on what felt light, not just what paid - Remember that Evergreen beats urgent, every time - Rest is not a reward, it’s part of the system I’m genuinely grateful you’re here and I’m excited for what we’ll build together next. January has some very good things in store, but for now, go enjoy the quiet moments, the chaos moments and everything in between. Wishing you a calm, warm and slightly mischievous Christmas. 💚Kerry

... While You Wrap Gifts 🎁 Strong offer, weak conversions. Here is the fix they never taught you, built for evergreen funnels. 🎅 I heard a founder had a killer offer, but conversions were colder than Boxing Day leftovers. Ads burnt. Team tired. 🧠 So I gave four $100M Offer hacks, then made them evergreen. 1. Value stack 2. Price anchor 3. Risk reversal 4. Rolling scarcity If you want conversions that compound while you sip cocoa and jingle your bells, try these three steps: 🛠️ 1. Value stack like a hamper. Bundle outcomes, not features. Price-anchor with a premium, then present the sensible yet wow-factor offer. 🧠 2. Risk reversal that feels Christmassy. 30-day try, keep the bonuses. Confidence warms colder buyers. 🤝 3. Evergreen urgency. Rolling cohorts, limited seats per week. Deadline by time zone; auto-mover resets. Honest, repeatable scarcity. If you want the details, you can find more in Alex Hormozi's books - All 3 of them are inside The Engine's Entrepreneurial Library. 🤶Happy Christmas & Good Cheer to you!! 💚Kerry 🎄 P.S. Strong offer, weak conversions. Ship one tweak today. learn how to scale without more hours in The Engine.

Right then…This one’s been a long time coming. After hours of scripting, testing, recording and recording due to dogs barking and doorbells going off, I've managed to create 🎥the official Infinity Lab promo video. And I’ll be honest… I didn’t start this Skool group to just "build a community." I built it because I was frustrated with 'gurus' and funnel hackers charging fortunes for a backwards process. I call BS on making sales calls, hiring appointment setters, live webinars, crapping yourself on stage, endless DMs and teams of people draining your profits. I've coached, consulted and trained some of the best but always on a one-to-one. Not anymore. Now is the time I share my 'system' so you can unlock... - What actually matters when you’re building an online business in 2025 and beyond - Why AI is to the 21st century what electricity was to the 19th century (and how to partner with it, not fear it) - The exact path we follow inside the Lab classroom (and how it sets you up to scale without selling your soul) - And a few cheeky mindset shifts that might just change how you see everything 🎯 If you're building something inside the Lab right now — this is your reminder that you’re in the right place. 👀 If you’ve been lurking on the edge, unsure whether to start — watch this and decide. I made this for people who are tired of chasing leads, burning out and building backwards. 💡 Watch it, share it, rewatch it if you need a reminder of WHY you’re doing this. 👇 Drop your thoughts below when you’ve seen it. And if it lands? Share it. Tag someone who needs to hear this. —Kerry

🚨UPDATE: Had a meeting with the developer of the Make->Skool automation App, and not only did he tell me some other things this baby can do, but I'm negotiating a deal for Infintiy Engine members that will blow your mind and turn every Skool into an Evergreen asset!! Loom incoming - when we've worked out how to deliver it to you guys. We are aiming for a 3 tiered pricing structure to help new Skool owners too.

👷‍♂️Ever wanted to automate parts of your business but didn’t know where to start? We’re running a live co-build session where we’ll walk through setting up an automation from scratch - perfect for complete beginners. 🔹 What’s a co-build? We’ll build an automation together, live, step by step, using N8N or Make - so you can follow along and set it up in your own business. 💡 Which one should we build first? Vote for the automation you want to learn below. If you have another automation idea, add it below. The most requested one will be built live, step by step - no tech skills needed! Let’s make automation simple, fun & profitable - together. 🚀