- Not clear on which role to chase? - Resumes disappearing into black holes? - Interviews where you freeze when it’s time to “close”? - Or stacking skills and certs but still jobless? Here’s how I see it: job search = running a business.And every business has 4 buckets: 1️⃣ Strategy – know your role, your value, how employers buy.2️⃣ Marketing – resume, LinkedIn, personal brand.3️⃣ Sales – interviews where you uncover pain points and prove you’re the cure.4️⃣ Development – your product: skills, certs, results you can show. ⚠️ Most professionals over-invest in development—because learning another skill feels safer than rejection.⚠️ But businesses don’t fail because the product is bad. They fail because nobody knew about it—or nobody bought it.⚠️ Same with careers. You can be amazing, but invisible. Or you can’t close. That’s why I built this 4-bucket system.To help professionals spot which bucket they’re drowning in, and which ones they’re ignoring.I do it through 1:1 sessions, group calls, webinars, job fairs, and communities. Different formats. Same outcome: close your gaps, land the role. The market is “tough” Only when you don’t know the system—or when you don’t act on your gaps.Fix those two, and momentum comes fast. 🚀 I’ve seen clients go from 6 months of silence to job offers in 90 days or less using this approach. So—which bucket are you stuck in right now: strategy, marketing, sales, or development?