Happy April 27, 2026! Today marks the official launch of this Skool group – a sanctuary for everyone obsessed with the written word, whether you’re crafting novels, business pitches, news reports, or personal journals. This is a zero-noise space dedicated to one thing: the craft. I’ll be sharing tips, breaking down the dos and don’ts, and sharing exclusive webinars and courses. Why "Human Premium"? The goal here is to help you write better – and more importantly – to go beyond AI. Look, AI is a fantastic tool, but we shouldn’t delegate the joy of writing to a bot any more than we’d delegate the pleasure of a great meal, a sunset, or an intimate moment. There is a spirit, a syncopation, and a soul in human prose that an algorithm simply can't replicate. We set sail soon. Get ready to explore some deep waters. Welcome aboard. In the comments, please share who you are, where you're from, and maybe why you're here?

When I look at all the stuff I write today, between my social media posts, my novel, my book on business writing, and here in Skool, it's clear I am writing more than ever. It's partly because I've decided to take it seriously and try to make a living out of it, but partly also because writing, and noticing stuff to write about, is like a muscle. And the more you practise the easier it gets. What are YOU writing at the moment? Is it personal or work/related, or both?

To write as a witness is to refuse the comfort of looking away. In an era often defined by "post-truth" narratives and digital noise, the writer’s responsibility shifts from mere expression to a form of moral documentation. Whether you are drafting a journalistic exposé, a memoir, or a business report, your primary duty is to the integrity of the facts and the emotional reality of the moment. Writing as witness means capturing the details that history might otherwise scrub clean. It is the act of standing in the gap between what happened and what is remembered. This responsibility requires an unflinching commitment to accuracy, but also a deep sense of empathy – the ability to translate raw data and lived experience into a narrative that resonates with universal truth. When we write to witness, we aren't just filling pages; we are building a permanent record. We ensure that the truth remains accessible, undeniable, and, above all, impossible to ignore. *** Question time: if you knew your words were the only surviving record of a specific event, person, or feeling, how would that change the way you’re writing right now?