I was selling marketing services for a client of mine. Here’s why it did not work: HVAC contractors constantly have more work so the first obvious thing is that they don’t need help with getting more service calls. This niche is like one of those cash cow businesses where people NEED HVAC services all year round. So marketing is not a bottleneck. I think, if someone sells staffing rather than marketing services to HVAC they’d get a lot more traction. Second, a lot of these companies have gatekeepers or a different service line, so you’re not able to connect to a decision maker. The pitch rate is extremely low. Third, when the owner picks up (once in a blue moon) they hang up in the first 10 seconds, as soon as they understand we’re selling marketing services. Also, they are busy doing field work, they don’t have time to talk to someone who is selling them more work/marketing services when they’re already super busy. Now, I’m not saying it is impossible to book calls in this niche. If I would’ve made 1000 calls, I would’ve booked a call. But that’s not an ideal case. If you’re cold calling HVAC contractors, selling marketing services, maybe this is why it is not working.

Who in here just started a YouTube channel in the last 3 months. I am looking to start mine and I need some guidance and tips/advise Thanks

I just hit 1 million subscribers today. I posted my first video 720 days ago. I was a fresh college grad who had moved from Illinois to Salt Lake City, and I had no idea what I was in for. I remember filming with a $30 webcam and no microphone. People in the comments were begging me to upgrade both. I even kept a towel under my keyboard so you wouldn’t hear me banging on the desk when I typed. Those early videos were rough, but people still watched. That meant the world to me. Since then, I've had some of my lowest lows and some of my highest highs. I've learned so much, met people I'm so grateful to know, and made plenty of mistakes along the way. Every day feels like a new adventure. I get to wake up excited to work, learn something new, and share it with people who are figuring things out alongside me. I feel really lucky to call that my job. To my parents, thank you for always being in my corner. Just knowing I have your support is all I really need. Jon Morrow, thank you for being the first person to join the team, becoming a mentor to me, and helping me figure out who I want to be. Yash Chauhan, you’ve been here since around 8,000 subscribers. Thank you for caring so much about this community long before it was ever your job. To my family and friends, thank you for being there through all of it. To the entire AIS team, I appreciate you all more than you know. And to everyone who's spent part of their day watching my videos, thank you. Hearing that something I shared helped you build something or take a chance on yourself makes my day. I still have so, so much to learn and so much growing to do. I know there are plenty more mistakes ahead, too. But I'm excited to wake up tomorrow, see what the day throws at me, and try to tackle it as best as I can. Thank you for being part of these past two years. - Nate

Ailin spent 15 years as an email developer before her entire team was laid off, leaving her unemployed at 39 with two young kids. About a year later, she's Head of AI at a company with 15 brands under it, owning the AI strategy across all of them. In this episode she walks through how she got there with no technical AI background: learning n8n and Claude Code from scratch, building in public, and showing up to interviews with real proof instead of a resume. The whole thing came down to one question her interviewer asked: what have you built?

Quick question, do I use my personal email to send outreach campaigns to pitch AI solutions? Or is it a lot better to have an email with a business domain name?