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Self Publishing for Leaders

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Lessons in Self Publishing

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4 contributions to Self Publishing for Leaders
The Decision Before Publish Day
Something I keep noticing: two authors can write equally good books, market them the exact same way, and still get completely different results. After digging into a few cases, I found the difference always traced back to one decision made before either of them ever hit publish. Curious if anyone else has noticed this too?
1 like • 10h
@Joanna Kasner Great timing to be asking this, Joanna, since your book is still in the works. What I found is that this one decision does not just improve results, it is usually the single biggest factor separating authors who build a real readership from those whose books quietly disappear after launch. It comes down to defining exactly who the book is for before writing wraps up, not just a genre, but a specific reader with specific problems or desires they need solved. Get that right now, and everything downstream, positioning, marketing, word of mouth, becomes dramatically easier. Get it wrong, and even a great book can struggle to find its audience. Since you are still writing, this is honestly the best possible time to get this locked in. Feel free to reach out, I would love to walk through it with you before you get further along.
The Pattern Nobody Talks About
I've noticed something odd. The authors who eventually get the most readers are rarely the ones who write the "best" book. There's a specific reason for that, and most people never figure it out until years in. Anyone else notice this pattern?
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📖 Big Welcome to Our New Members! 📖
Hey everyone, let's give a warm welcome to @Amy Laundrie @Christina Aidy @Angela Loston @Serena Pier @Seth Liskey @Harvey Bernard @Kathy Klein @Tessa Asfar @Shelley McLeod @Maggie Haberman @Sally Author Rooney @David Nees Nees So happy you found our community. This is a friendly and supportive bunch of upcoming and current authors, so don't be shy. Pop into the comments, say “Hi”, and tell us a bit about yourself and the book idea in your head. No matter where you are in the journey, this is the place to be. New members: make sure to head over to the classroom and complete the Start Here course. This will walk you through our community to help you get the most value from your time here. https://www.skool.com/publishing-for-professionals-9809/classroom Once you’ve completed the course, you can download your FREE Self-Publishing Guide! Glad you're here! 🦫
4 likes • 5d
Welcome everyone to the writing community
🌟 New Members in the House! 🌟
Hey everyone, please give a big welcome to @Martina Boone @Archer Cole @Mirko Luzzi @Adam Erhart @Paulette Ensign @John Elcik @Liv Zander @Allen Levi @Wendy Vella @Stubhy Pandav @Navessa Allen @Freida McFadden @Ann Spangler @Author Robert Matthew @Carla Pubbli @Sen lin Yu ! We're excited you're here. This community is packed with kind and generous people who are writing books or have already published them, so jump right in. Leave a comment, introduce yourself, and tell us about the book that's been on your mind. New members: make sure to head over to the classroom and complete the Start Here course. This will walk you through our community to help you get the most value from your time here. https://www.skool.com/publishing-for-professionals-9809/classroom Once you’ve completed the course, you can download your FREE Self-Publishing Guide! Welcome aboard! 🦫
4 likes • 17d
Thank you Lynn and everyone for the warm welcome! I'm Adam Erhart. Really glad to be here. I'm currently working on my next book and focusing on building a stronger author brand around it. I've been in the self publishing world for a few years now. Looking forward to learning from you all and contributing where I can. Excited to connect with fellow authors in this community!
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Adam Erhart
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13 points to level up
@adam-erhart-9239
The Ink and Influence

Active 10h ago
Joined Jul 9, 2026