Ads are not the same as they used to be a couple of years ago. A lot of eCom founders who feel like prices and transparency get worse every year. That’s why Carl talked with Sebastian Szalinski (who is THE guy when it comes to eCom scaling with ads in Germany) about the 3 biggest levers for 2025. Most of the advice people give when it comes to questions of leverage is quite generic. Like „deeply understand your audience“ or „focus on LTV“. That always sounds easy and obvious in theory, but it lacks real life context. That’s why Carl and Sebastian share 3 major case studies, who have successfully implemented the levers they talk about in this video:

We built this community as a safe space for eCommerce Enthusiasts & Marketers. Therefore we strictly follow these rules: - Respect: No foul language or insults. - Zero Pitching: No outreach to any member of any form. (Also includes affiliates of any form) - Zero Posting: Before Posting any "value content" or "help", you need to get approval from @Sebastian Szalinski or me. We're strictly gatekeeping the content to make sure it reaches quality standards for this Community. - Activity: Introduce yourself and be an active part in the community. Any rule break results in immediate removal. If you see someone not following these rules or outreaching to you, send me a message. If you need help, ask me or @Sebastian Szalinski

100 Brand Owners doing $10M+ per year gathered in Dubai for the Made Men Mastermind last month. This is already one of Carl's biggest highlights of 2025, and we're not even halfway through the year! Why? Because the QUALITY of attendees was absolutely INSANE – top-level entrepreneurs from around the world in one room. The event sold out A full month in advance. Within just two weeks of announcing it, every single ticket was gone. That's why we even had to turn some people away – we literally ran out of space, and our clients and partners obviously got priority access. Here's what made this event different: - No surface-level BS or pitchfests - Deep, tactical conversations that ONLY work when everyone's at this level - Super relaxed but incredibly valuable atmosphere - Michelin Star lunch experience - Exclusive evening at Sushi Samba with panoramic views over Dubai The feedback? Mind blowing. Many attendees told Carl that it was the most valuable event they've ever attended. In this vlog Carl share some insights and behind the scenes content:

Welcome to eCom Messiah Skool ! The goal of this group is to help eCommerce Brands, Start Ups and Dropshippers scale to 6-figures per Month. Sebastian and I have worked with over 400+ 7-, 8- and even 9-figure Brands like AG1, HUEL, The Oodie, Vessi, KinoBody, Drippy Amsterdam and countless others. We have seen what it takes to scale past 7-figures a year and then a month dozens of times. So our mission is to help over 1,000 entrepreneurs like you create 7-figures companies. We strongly believe that marketing is the way to have an impact on the world and can change lives forever. But to do this profitably, you need to learn how to create and run ads that convert cold traffic into high-ticket clients... and that's exactly why we created this free Skool group :) So start here by checking out these links: - Classroom - Carl's Socials - Sebastian's Socials You'll see that we give you access to all of the courses, but the option to post or DM others is LOCKED... To unlock this, you have to "level up" by getting likes on your posts or comments inside the community. This encourages everyone to be active inside the group and share valuable content so that you can unlock more free bonuses and level up on the leaderboard. NOTE: This does not mean spam everyone by posting a bunch of irrelevant things OR start liking your own posts/comments, those don't count contribute towards your level anyways. Also, if you're just here to look around, be a spectator, and simply take from the group but not give anything back in return... you will be kicked after 30-days of inactivity. Skool allows us to see when you're last active, so we'll clean house every month and ensure this group remains high-quality. To kick things off, please comment below introducing yourself. Let us know: 1. Your name 2. Your business, what you do and what you sell 3. What project you're currently focused on