Guys where there are tons of videos out there on facebook ads and how to optimise them. Anyone has a good grasp of how to setup a good facebook ad campaign regardless of the copy and ad creative as I am getting confused here with a lot of people saying different things

So here is the thing, most people go out there launch ads thinking “Now I did my market research and now I should get clients converting through my funnel”. However, this isn’t the case for 99% of businesses. You have to remember something very crystal clear, which is that when you are dealing with ads you are talking to a cold audience that don’t know or more importantly trust you. So by you screaming “buy my product or services” isn’t gonna do anything to your ad campaign but making it so much harder for you to acquire clients. The best way to fix that is to leverage the long hours of market research that you have done and present your ad as an absolute irresistible offer where people feel absolutely stupid for not clicking the ad. However, this only speaking to 3% of the audience but we don’t want the 3% we want the 97%. How? Well if you think about it, do you ask your date to marry you on the first date. Obviously not. So why would you tell people to buy your stuff when it sounds bland and boring and nothing interesting. To fix this, you just have to do one simple thing, create unwavering intrigue in your ad without telling them to buy. Instead, you show them a FREE High value offer. That you would charge but you are giving it away for free. Here is what most people will say “But I am not making money from this by giving away free stuff”. Well thats far from the truth. I am gonna ask you a personal question would you rather click on an ad that sells you a cheat sheet that tells you the best marketing tips or would you click on an ad that says “We can improve your business for a 50% of the price”. Obviously the cheat sheet because if you are targeting a cold audience it will be way easier for them to be convinced that this is better because if they get a lot of value from it then they will say to themselves “if he is giving away this much value for free, imagine his paid services or product” and this my friends is where you build trust. Using trust, you can leverage it by asking for contact details and adding them to your email list because they like you and TRUST YOU most importantly. So if you were to sell them something, they will be warm leads that like what you are doing. Anyways, hoped this helped and tell me if you want me to spit out some more golden nuggets.