So I know it seems like all anyone is talking about, but let's talk about Growth Boost, and actually doing something with it. Yeah, it's all anyone's posting about. But here's the part that's getting lost in the noise: Skool is sending you REAL quality traffic, and most owners are watching it leak right back out. The members show up at the About page, don't see a reason to join, and bounce. Traffic you don't convert is useless. It's just a number that went up. Three things actually moving the needle right now: → Your cover image is a live ad now. If it doesn't say who it's for in one glance, people scroll past. → Your About page has to convert someone who's never heard of you. The NOMAD framework (Niche, Outcome, Mechanism, Authority, Deliverables) is the cleanest way I've found to fix it. → The trial setting matters more than you think — and the "obvious" choice isn't always right. I'm testing a hidden feature your might not know about right now and the early numbers surprised me (in a really really good way!) I go deep on all of this, and I give you copy-paste AI prompts to help analyze what's working and how to apply it to your group in the monthly What's Working Now report inside my community, The Skool Scaling Squad. It's for people building a paid Skool who are tired of shouting into a ghost town. If you're growing a Skool right now, come build it with us. 👇 https://www.skool.com/the-skool-scaling-squad/about

You drop your link in the thread. You check back an hour later. One like. Maybe two. From people who definitely didn't click. Meanwhile the link three comments down has 40 replies and a "omg just joined!!" And you're sitting there like… mine's not worse than theirs. What am I doing wrong? Nothing's wrong with your offer. It's the line you dropped next to the link. "My Skool community for course creators" is true. It also gives nobody a single reason to click. "The group where course creators stop launching to crickets" gets the click. Same exact offer. That one line is the entire skill behind ads, and it's the thing everyone skips. So here's the fun part. I teach this stuff (Meta ads for beginners), and I'm running a little game in my group this week to fix exactly this. You drop your link + the line you'd use. I tell you, straight up, whether I'd click it or keep scrolling… and then how to tweak it so people actually do. You walk away with a hook that gets clicks in any thread you ever post in. Not just mine. (And you get to share your link AND the winner will get a free month in the group! 😉 WIN/WIN/WIN!) And the group itself is full of people doing the same thing you are, learning to sell their stuff without posting all day like it's a part-time job. Which, between the toddlers and everything else, I do not have time for and I'm guessing you don't either. Come get your hook fixed 👇 https://www.skool.com/the-ads-corner/about

Skool just made the biggest argument for choosing to be a paid group rather than a free or freemium that I’ve ever seen. 👀 If you missed today’s news, Skool rolled out a new feature called Growth Boost. Here’s the short version: Skool will now run ads FOR your community. Off their platform, on their dime. You flip a toggle in your settings and Skool starts sending you new members. Yes. Skool is literally going to run the ads for you. Now, I run ads. I run a Skool community teaching people ads. I love ads. Obsessed with them actually. They’re not scary once you know what you’re doing. But if you’ve never touched Ads Manager, I get it, they can feel expensive and risky. Skool just took that whole barrier off the table for you. But here’s the part most people are going to miss… Skool only makes money on this when a PAID member joins. They take a small commission that funds the whole ad program. So guess which groups they’re going to push hardest? The paid ones. Free groups still get promoted, but they are NOT the priority. Skool doesn’t earn anything by sending people to a free community, so why would they spend their ad dollars there? So if your group is free right now, you’re basically at the back of the line for the exact traffic engine everyone’s about to be fighting over. That’s why this is THE moment to go paid. Even low-ticket paid. Because now the math flips: You go paid → Skool prioritizes sending you traffic → those members convert → part of it reinvests into MORE ads for you. A little growth loop running while you sleep. But (and this part matters) Skool sending you traffic is not the same as Skool making you money. The communities that actually win from this are the ones set up to convert. A cover that works as an ad. A Discovery description that pulls people in. An About page that closes. And an offer that’s actually worth paying for. That’s the whole thing we’re building together alongside each other inside The Skool Scaling Squad. How to launch a paid community from day one (no free group, no huge audience, no years of grinding first) and set it up so it actually converts the traffic Skool is now handing to paid groups first.

I'm going to tell you my entire growth strategy and honestly it's embarrassing how simple it is. Ready? Ads. That's the whole thing. I run a community that teaches ads, and I grew it... with ads. Truly groundbreaking work over here. 😂 No viral post. No big launch. No collab with someone who already had 100k followers. Just simple Meta ads pointing to my about page, with copy that talked directly to the person I wanted in the room. I tested a few along the way, but we're talking a handful of ads. Not posting my face on the internet three times a day for two months straight. And in between? I went and lived my life. 300+ members in 2 months. On a fraction of the content I'd have had to make trying to grow organically. I could be posting in groups like this every single day to grow. Hi. That's literally what I'm doing right now. But I realized quickly even that felt unsustainable so I post when I can! And you should! Why wouldn’t you? But my ads brought people in while I was asleep, refereeing whatever toddler argument was happening in the living room, or standing in front of the fridge wondering what was for dinner. So if you sell digital products or own a Skool community and are wondering if ads actually work... I mean. Look at me. I'm the case study nobody asked for. 😂 Come see what's inside. Try it for free for 7 days then only $9/month 👇 https://www.skool.com/the-ads-corner/about

TODAY ONLY my community is doing something we NEVER normally allow... members are dropping links to their digital products and Skool groups to get honest feedback from people who've never seen their offer before. Why does that matter? Because the people in my group are basically a free cold audience. They don't know you. They've never seen your page. Zero context. Which is EXACTLY who ads send traffic to. So when they tell you "Wait, I couldn't tell what you were even selling" or "This headline made me click" you're getting the kind of honest read you literally cannot get from people who already know and love you. That's gold. This is The Ads Corner. It's a beginner-friendly Meta ads community for digital product sellers and Skool owners who are tired of posting every day and want to learn the simple way to actually get sales coming in. If you've been curious about running ads but every course felt written in another language, this is the room for you. No big budget, no experience needed, and I'm in there every day. You can try it free. And if you join today, you can drop your offer in the Cold Read post and get real eyes on it before the day's over. Come get some honest feedback and learn the thing you've been putting off 👇 https://www.skool.com/the-ads-corner/about