Everyone needs to hear this, even if it stings. You have to stop believing the garbage being fed to you. No — people are NOT magically getting clients every single week from some “secret outreach script.” No — there isn’t a DM template that makes strangers throw money at you in 3 days. And no — you are NOT a loser just because it’s not working like those YouTube thumbnails promised. Most of that “get clients fast” noise? It’s marketing.To sell you hope.Not reality. So you sit there thinking: “Maybe I’m just not cut out for this. ”“Maybe I’m bad at copy.”“ Maybe everyone else gets it except me.” Relax. This isn’t about hype.It’s about skills. It comes down to a few unsexy — but powerful — abilities. 1) Understanding the business Not just the product. The business. How they make money. Where they lose money. What problems are actually costing them. If you don’t understand this, you’re just another “writer.”Replaceable. 2) Knowing how to talk to busy business owners They don’t care about your passion. They don’t care how long you studied copy. They care about results, clarity, and not wasting time. If your message is confusing, long-winded, or self-centered — you’re out. 3) Actually bringing value Real value.Not “I write emails.” Value sounds like:“I see where you’re leaking revenue.” “I see what your audience isn’t responding to.”“I see the gap.” That’s when you stop sounding like a beginner…and start sounding like someone worth paying. So stop frying your brain comparing yourself to fake timelines. This isn’t about luck.It’s not about a magic script. It’s about whether those core skills exist in your process or not. If they’re there — you get paid.If they’re missing — you struggle. Simple. And if you’re unsure about any of these? Reply and ask. I’d rather help you build the skill than watch you keep blaming yourself for a lie.

2nd ever copy ever made on my end still learning :) https://docs.google.com/document/d/1WQXPo9rimzql8glMjoZCsy2gk4gpKjLkFwmxnfNfADQ/edit?usp=sharing

https://docs.google.com/document/d/1yUkGAml8k8cjAB-l6RcVFNVAquWgplchitNVDX2veSw/edit?usp=sharing