Follow these to get results for LinkedIn your clients too (I've worked with 10).
If you’ve also been leveraging LinkedIn to build your brand and generate leads but not seeing any results, here are some reasons why: 1. Experimentation LinkedIn functions along the same lines as other social media platforms. There’s no one-size-fits—all strategy to grow but if you’ve been using the same strategy or content formats for a really long time, there’s your lead blocker. Do a combination of text, image, video, poll, carousel posts, analyze the results and double down on what works for you. Experimentation is key. 2. Selfish posting Engagement is a two-way street. You don’t engage with people, they won’t engage with you and believe it or not—getting engagement on your posts is important to drive the right set of eyes to your profile and convert them into opportunities. So, engage with your connections genuinely with a value-add comment or use their posts as conversation starters for networking. 3. Lack of a balanced content strategy Too many people rely on trend-jacking and stories to drive results for them. Yes, these are important too, but they’ll only get you engagement, not leads. Instead, you want to balance your strategy by creating a mix of experience-backed content + educational content that contributes to your thought leadership on the platform to get you leads. 5. Audience targeting At one point of time, my connection list was filled with software developers because of which my reach started tanking as my content wasn’t relevant for them. I had to manually remove them from my connections. So, make sure your connections contain only people from your target audience. Be picky with who you connect with. 6. Consistency This is the basic rule for growing on any social media platform. You’re consistent with your efforts, it brings you small wins and compounds into larger wins. And this is what most people slack off on, thus failing to generate results. So, cliche advice but maintain consistency, it’ll reward you.