For those of you using a free or paid trial as your introductory offer - Id love to know where are you at so far for 2026: - How many leads? - How many trials booked? - What is the show-up rate? - How many converted into paying customers?

Available for Premium and VIP members - upgrade today: https://www.skool.com/dance-marketing/plans?sc=1 This amazing resource includes 30 days of exactly what to post on your social media - you get: ✅️ The content idea ✅️ What type of content (carousel, reel, single image) ✅️ What platform to post it on ✅️ A caption starter that you can adjust to suit your dance school ✅️ What the content is designed to do for your business Comment 'ME' below to get your copy 👇

Instagram quietly rolled out quite possibly one of the most useful new features this week! You can now add clickable links inside your Reels when editing with Instagram’s Edits app. Here’s what you need to know 👇 When you create or edit a Reel using Edits, you can now add a link directly inside the actual video that your audience can click on and be redirected to. 👉 Viewers don’t need to leave the Reel to take action 👉 Less steps for the audience to take action = higher conversions 👉 Your content can now guide people exactly where to go This is especially powerful if your audience watches but doesn’t always read captions. Here's how to use it: 1. Open Edits 2. Create or import your Reel 3. Add a link sticker or link element 4. Choose where it sits in the video 5. Publish as normal That’s it.

Something Exciting is Coming! I’ve been chatting with Deborah Laws, dance business coach, and she’s got something special just for my Dance Marketing Pro members! Deborah is going to give a LIVE presentation of her new software, Dance Business Solutions, showing how it can help dance studios save time, grow their business, and run smoother than ever. PLUS she might have a little special offer for attendees… and some exclusive goodies too! Come join us January 21st - 7am GMT, 6pm ADET, 3pm AWST You won’t want to miss this - register now: https://webinar.dancebusinesssolutions.com/sally-prendergast

Yes it's what we want to do in the middle of a marathon comp weekend... but that's not what this post is about 😅 NAP stands for Name, Address, Phone number - the exact business details people and search engines use to find you. Fix your NAP, stop losing local parents to your competitors! Consistent NAP across your website, Google Business Profile and online directories tells search engines and AI search platforms that your studio is real and reliable. When NAP is identical everywhere, your studio ranks higher in local search, shows the right details in AI search results, and converts more clicks into actual enquiries. Quick checklist to fix NAP - Use the exact same studio name everywhere (no abbreviations). - Put the same address format on your website footer, Google Business Profile and directories. - Use one main phone number only (no swapped mobiles for different pages). - Add NAP to your website’s footer. - Audit major listings (Google, Facebook, Apple Maps, Yelp, True Local, Bing) and correct any inconsistencies. - Re-check quarterly - listings drift, especially after moves or phone changes. Set aside some time this week to get this done and let me know if you have any questions 👇