Ok guys, I'm finally ready to start posting some new content and classroom material. The tl;dr: We need to get moving, and prepare ourselves for what looks like a rocky year(s) ahead. I'm talking more aggressive, more outreach, more growth...all while still remaining true to the thing I preach about in every post, and on every call...we are here to help. Bit of a new tact with these as well. As I mentioned in one of the videos. If you guys want me to help implement any of the things I demonstrate in these new 2025 videos, just book a time in my calendar, and we'll do it together. No more me just assuming that everyone will figure out the technical things, even though I'm keeping things as easy as I can. Beyond that, I want to be clear that it's not doom and gloom, it's simply that the more we do to prepare ourselves for a rocky economy, the easier we'll ride it out, and the better we'll be positioned for the good times ahead. First two videos are up, with transcripts. In video one I set the stage some, and video two is where I start going through the things I'm doing to grow my new businesses. All of this of course in addition to the content and storytelling we're all already doing on a regular basis...right? :) I've also got some things to make that easier as well. Ok, get ready, I'm going to post a ton of shit this week and next.

I hate not being good at something. It’s the competitor in me. When I was younger I would lose at something, then spend days/weeks/months practicing the thing, until I was good enough to beat most people. But there’s a difference between not being good, and being early. And I have to remind myself of this every day. I want to be good at YouTube. I am not good at YouTube. But I’m also just starting. So, as of today I have four subscribers. 4. But instead of feeling like I suck. I looked at the analytics this morning and thought… Holy shit, I have four subscribers. Four people want to know what I have to say!! That’s how it starts. It’s all happening. And maybe it won’t. But I started. And I’m going to keep going. Four people. Wow. Guys, I promise there is a bunch of stuff coming. It's close. I just keep having to do some other things, and I'm pivoting a little with the content, based on all the thinking I've been doing on the fear post I made on a bunch of platforms last week. Stay tuned.

Totally kidding. This is not something super complex. But if you want to try one of the things I've been playing with, you're welcome to. Just don't go too nuts as it's using my ChatGPT API credits ( for now ). It's a chrome extension, for creating quick, short posts, based on the content of your browser screen. So say you're on Twitter, and someone is saying that Elon Musk is a Nazi ( could happen ). You'll click the extension, add your thoughts, choose the length and the platform you want to publish on ( then click elaborate ). Give it a second and voila, you've got some copy to post to your own networks. Not meant to replace the writer. It's simply to speed up the process for some posts. The real magic, if you go into the settings ( gear icon top right ), is that you can add in your details and tone of voice ( DO NOT CHANGE THE KEY ). To make it more....you. Hence that tone of voice post earlier. Just a fun little thing, part of many larger things i'm building, to play with. to install it, go into your Chrome ( or any chrome based browser like Arc ) and click on your extensions. In the top right you'll have to flip the Developer Mode toggle. When you do, some new buttons will appear, one of which will be Load Unpacked. Click that, find the folder ( from the zip archive attached to this message that you uncompressed ), and Bob's Your Uncle. No data collected. Nothing saved on my end, all happens in ChatGPT and in that extension window. Let me know how it works and if there are any issues.

Some very cool things ( automations and tech ) launching shortly, as soon as I kill a couple remaining bugs. In the meantime. If you use ChatGPT or Claude to create copy ( though we writers shouldn't be doing this for everything ), you know how important it is to capture your unique voice, your tone. Well, I came across and am using it for a few things, and thought you folks would be interested as well. It's essentially the mega prompt, that you feed your content to ( or your clients if you wanted to better capture their voice ) and it will give you maybe the most complete tone of voice prompt you could ever use. Put this into your favourite LLM, alongside some examples of your writing ( more is better ), and ask it to generate your tone of voice prompt. It's ok if you need to break it up some into prompt 1,2,3. Prompt 🤖 Prompt 1 - Micro-level elements: Analyze the given text focusing on the following micro-level elements: 1. Vocabulary and word choice - Analyze the writer's use of unique, specialized, or repetitive words and phrases - Identify the frequency and diversity of the writer's vocabulary - Examine the use of jargon, slang, or colloquialisms - Determine the writer's preference for simple or complex words - Look for any distinctive or unusual word choices - Assess the reading age level required to understand the vocabulary used 2. Grammatical patterns - Identify the writer's use of specific grammatical structures, such as passive voice, complex tenses, or particular parts of speech - Analyze the writer's use of verb tenses and consistency in tense usage - Examine the writer's use of singular and plural nouns, as well as pronouns - Look for any recurring grammatical errors or deliberate deviations from standard grammar 3. Punctuation - Analyze the writer's use of punctuation marks, such as commas, semicolons, dashes, and parentheses - Determine if the writer favors certain punctuation marks over others - Examine how the writer uses punctuation to create rhythm, emphasis, or clarity

This is for anyone who has ever doubted themselves. I spent most of my career convinced I wasn’t creative. Surrounded by designers, writers, and photographers making magic, I thought my role was simple: help them do their thing and stay out of the way. When you’re surrounded by naturally gifted people, it’s easy to believe you don’t belong. That’s the story I carried for years: no design background, no writing degree, no clue what a past participle is. Creativity just wasn’t my thing—or so I thought. When you're surrounded by naturally gifted people, it's easy to tell yourself you're not that person. Not your thing. Stay in your lane. But here's what I learned ( sadly, very late ): Being creative isn't about being the best. It's not about perfect grammar or fancy degrees. It's about having something to say and finding your way to say it. Turns out, I'm a writer. No qualifiers needed. Not because I'm technically brilliant - any English major would have a stroke reading some of my sentences. I'm a good writer because I am an effective communicator. Because sometimes I manage to say something that matters. And yes, because people pay me to do it. If I could become a writer without the traditional path, what else could I create? This question changed everything. Once I understood that being "qualified" wasn't the key to creating value, I started seeing possibilities everywhere. Writing wasn't about mastering rules - it was about connecting ideas with people who needed them. I can do that. What Else Can I Do? We live in a time where technology is tearing down the walls between idea and creation. Tools that once required teams of experts are now available to anyone willing to spend a few hours learning the ins and outs. AI can help code. Design tools are more intuitive than ever. The gap between imagination and reality is shrinking daily. So here I am, the guy who spent years thinking he wasn't creative enough, building things I never thought possible. Apps. Websites. Communities. Me, solo, with nothing but curiosity and modern tech as my team.