The library, part 8: Check out these powerful books, actionable insights and quotable quotes. What books have you read that inspired you? What would you recommend? What book have you given away the most? Let me know, Iโll add them to the list, and create a summary after reading! โBlue Ocean Strategyโ by W. Chan Kim & Renรฉe Mauborgne Main insights: 1. Uncontested Market Space: The book emphasizes making competition irrelevant by creating a โblue oceanโ of new demand. 2. Value Innovation: Focus on innovation that increases value for customers while lowering costs. 3. Strategic Thinking: Encourages businesses to think beyond traditional market boundaries and seek untapped opportunities. How this could be applied: You could apply this by identifying opportunities in your business or industry where you can create new demand, rather than competing in an overcrowded market. Focus on value innovation to differentiate yourself from competitors. Quote: โYou have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.โ