Every year, millions tune in for the game. But the real winners today are the brands. Months of preparation for seconds of attention.Clear messaging.Strong positioning.Stories that make people feel something. That’s not luck. That’s strategy. Here’s what business owners and course creators can learn today: The brands that win know their audience deeply. They don’t speak to everyone. They speak clearly to their people. They simplify the message. One idea. One emotion. One promise. They invest before the results show up, because visibility compounds when it’s intentional. And they understand this: marketing is not about selling. It’s about trust built over time. Your action step today:Write down one clear problem your audience is trying to solve right now. Then write one simple message that speaks directly to that problem. No fluff. No over-explaining. Just clarity. That’s how momentum starts. As you watch the game, don’t just watch the plays. Watch how attention is earned and held. Then apply it to your own business this week.

So excited to share that I am officially featured in the Local Highlighter Series with Voyage Raleigh. This one is special because it goes deeper than just business. We talked about life, values, legacy, and the journey behind the scenes. The parts people do not always see. If you have ever wondered how purpose, faith, and real life experiences shape the work I do, this interview will resonate with you. Take a few minutes to read it and let me know what part stood out to you most. Read the full feature here: https://voyageraleigh.com/interview/life-values-legacy-our-chat-with-dr-stevii-mills-of-greensboro-highlight Grateful for the opportunity to share my story and represent Greensboro in this way.

Your marketing should feel repetitive to you and reassuring to your audience. If it feels new every time you post, you are changing the message too often.

For those who are interested in a free AI certificate course, go to the University of Maryland's School of Business site. This course is at your own pace and you can earn an AI certificate. It is designed for professionals and those looking for a career in AI. Free Online Certificate in Artificial Intelligence and Career Empowerment | Robert H. Smith School of Business

One pattern I see constantly in course based businesses. People build courses around what they know, but not around what someone is already paying for. A course can be beautifully designed and still never convert into a contract, consulting offer, or retained opportunity. The difference is not effort. It is positioning. Courses that turn into contracts usually do 3 things well. They solve a problem that already has a budget. They are specific enough to be implemented inside an organization. They clearly connect learning outcomes to business results. When a course is built with contracts in mind, it stops being just content. It becomes proof of capability. This is where many creators get stuck. They focus on completion instead of conversion. If your course had to justify its value to a decision maker, not a student, what would need to change? That question alone tends to shift everything.