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Owned by Michael

Southwest Mushrooms

151 members • $59/month

Grow mushrooms from first block to commercial scale. 10 years of proven protocols. Weekly live Q&A with Michael Crowe. No more guesswork.

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57 contributions to Southwest Mushrooms
I opened the cultivation OS I use behind Southwest Mushrooms
Quick note for the group. For the last two years I have been turning the way I actually run Southwest Mushrooms into a working cultivation OS: Crowe Logic. This is not a generic chatbot bolted onto mushroom content. It is the operating layer I wanted years ago when I was trying to keep contamination down, standardize SOPs, read environment data correctly, and stop making the same production decisions from memory every week. What is inside Founding Grower: - CroweLM for cultivation questions, SOP decisions, and production troubleshooting - Crowe Vision for photo-based contamination and culture analysis - SOP generation from your actual inputs instead of blank templates - Environment and grow-pattern analysis for making better batch decisions - The operator workspace we are building around the Southwest Mushrooms production system For existing Southwest Mushrooms customers and community members, I opened a 72-hour founding launch price: $99/year for Crowe Logic Founding Grower Annual. This is not the normal Pro monthly plan. Pro is usually $97/month. This is a founding annual plan for the launch window, and the $99/year price stays locked in while your subscription stays active. If you are already on a monthly plan, nothing changes for your current membership. This is a launch option for people who want to switch into the annual founding price from here. Start here: https://buy.stripe.com/9B6fZg4U8dQBeRx7qSg7e1a If you are not sure whether it is right for you, post your current grow problem below. I will answer a few directly in this thread so you can see how I think through the pattern. Michael
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I opened the cultivation OS I use behind Southwest Mushrooms
First Retailer
Morning all from sunny Northamptonshire U.K. My little company has a great opportunity to sell our grow kits in a decent sized retailer. We are starting off with Lions & Sky Blue kits and will be working on stands soon. A great opportunity for us. The plan is to replace any unsold kits on a fortnightly basis. We will then fruit any unsold kits, dehydrate and sell in store also potentially (or online). I have a couple questions for the group and am after some advice and tips. 1) Is there anyway to prolong the fruiting blocks in the kit to slow down natural growth and make collection of unsold kits a longer turnaround? I always take out air in bag, but there will be no fridge option. Also there’ll be an instructional video to show how to initiate the growing process and to break away and unwanted growth. Also, I will supply kits when possible, just shy of ready, maybe 90% colonised where possible. These are my thoughts, but any further would be great. 2) I’m looking for some very heavy fruiting lions mane and oyster strains. Micheal, can you help with this please? 3) Anybody has any ideas to make these fly off the shelves, it would be much appreciated. Kind Regards, Robin TME
0 likes • 2d
Robin, that is a strong step. For retail, the biggest thing is making the kit boringly repeatable before you scale the display. I would pressure-test three things before the first larger order: - Shelf life at the retailer, not just in your own space. - Instructions that survive a beginner reading them once and doing half of it wrong. - Packaging that keeps the block protected but still lets the customer understand what they are buying in under 10 seconds. Lion's Mane and Sky Blue is a good starting mix. I would keep the first retailer run tight, track replacement/refund questions, then let that data shape the stand and the second SKU set.
Email
Hi Michael , could you check the email inbox on here please. I’ve sent a couple messages, but not heard anything back and it’s been a couple months with no response. Maybe an error? 🤷🏻‍♂️
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Robin, thanks for flagging this here. I am checking the Skool inbox/support side now because if you sent messages and did not get a response, that is on me to tighten up. For anything order or access related, the cleanest route is [email protected] so it does not get buried in Skool messages. I am going back through the inbox and will get this cleaned up.
Fruiting Chamber
I've been going back and forth with options for a permanent fruiting room now for what seems like ages. Mostly hung up on it because building a building is expensive, and hard work, and I'm already building other buildings and tired of it. But in the process of also assessing refrigeration options I had what I think is a brilliant idea. Has anyone tried using a walk in cooler for a fruiting room? I see a lot of used coolers for sale on Marketplace. Seems like a large walk-in, 15 x 23 or so, with their 4 inch insulated walls would make a cozy, affordable space for some fruiting after a few minor retrofits. Thoughts? I hope no one is able to burst my bubble because I'm pretty excited about this idea. But please do if you're able to and avert me from catastrophe.
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Timothy, I actually like the walk-in cooler idea, but only if you treat it like an insulated shell and not like a cooler you are trying to run as-is. The upside is real: insulated panels, washable interior, tight envelope, fast build compared to framing a new room. For a 15 x 23, that can become a very workable fruiting room. The places I would check before buying: - Condition of the panels, seams, floor, and door gasket. Any hidden organic buildup becomes a long-term contamination problem. - Drainage. You need a clean way to handle washdown and condensate. - Fresh air exchange. The cooler box will not solve CO2 by itself. Plan intake, exhaust, filtration, and fan control from day one. - Humidity distribution. Do not just blast fog into one corner. Think circulation, wet surfaces, and where water will collect. - Cooling equipment. If you are fruiting warm-weather species, you may not need the refrigeration system much. If you do use it, watch condensation and short cycling. - Electrical and penetrations. Every hole through the panel needs to be sealed properly. My take: good idea if the box is clean and you budget for airflow, humidity, drainage, and controls. Bad idea if the low price makes you skip those retrofits. Before you buy one, I would sketch the air path: where fresh air enters, where stale air leaves, where fog/humidity enters, where water drains, and where racks sit. That drawing will tell you if it is a bargain or a future headache.
VIP Accountability Thread: Post Your Progress Here
Use this thread whenever a new VIP course unlocks. Reply with: - Which course just unlocked for you - What you will finish in the next 7 days - Your biggest blocker right now - One photo of your grow, lab, fruiting room, build, or packaging setup If you need technical help, create a separate post in Troubleshooting and link it here so the community can follow your progress. Fast feedback comes from specific updates, not vague ones. Show the work and the room will help you move faster.
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Michael Crowe
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231points to level up
@michael-crowe-4093
Founder, Southwest Mushrooms. Systems-first cultivation: substrate, sterile flow, fruiting ops, and extracts—with field-tested SOPs.

Active 10h ago
Joined Nov 30, 2025
Phoenix, Arizona