Unapologetically YOU isnât a branding choice......
It is a business decision. Most of us were taught to soften. Be agreeable. Donât say the thing that might make someone uncomfortable. So we blur our edges. We round the message. We aim for ârelatable.â And then we wonder why our content gets polite nodsâŚbut no traction. Hereâs the shift that changes everything: + People donât rally around clarity. + They rally around conviction. The brands that grow donât just say what theyâre for. Theyâre brutally clear about what theyâre done with. For me, thatâs: â Vision boards with no follow-through â Visualization without action â AI images with no identity shift â Manifestation that ignores the nervous system and strategy Iâm against fantasy futures. I build future selves that move. Your âenemyâ doesnât have to be a person. it is the outdated belief, method, or approach you refuse to keep carrying. If you havenât named that yet, your audience has nothing to stand behind. đŻ Reflection for you: What are you no longer available for in your business? What way of thinking are you here to disrupt? Drop it below. This is where real positioning begins. PS A new challenge is coming soon......Stay tunned!